Energy and potential Essay Example | Topics and Well Written Essays - 500 words

Energy and potential - Essay Example Despite the natural occurrence in the electromagnetic field, there are also human made forces for instance, the use of X-rays in hospitals. When an individual subjects an object to function he employs energy in order for the function to take place. In this connection, we can deduce that the interaction of electric and magnetic field produces a strong magnetic field (Viegas 34). It has been estimated that the electric fields act in a similar way as gravitation field. In this case, they have to involve action at a force distance. According to Newman (56-59), he noted that gravity force is a conservative force that is capable of moving an object. In a case where gravity is unable to move an object their needs to be application of energy which may impact on potential energy. Object vertical position enables the preservation of potential energy inside the object (Giordano 71-73). The position may be lost when object moves against the rule of gravitation. This calls upon the need for other energy forces to act on an object in order to perform its function. This kind of energy comes in form of work through exerting pressure in an object so as to enhance movement. In regard to this, work is done in a view to gain upon its potential energy. In this case we should note that we cannot rely on the gravitational force but also rely on external force which works on the object. objects are capable of moving from high level to low level energy but in case of moving an object from low level energy to high level energy there is need to apply the use of force which is done as a form of work (Newman 77). This case is similar in an electric field, a case which requires a charge to be moved against the natural direction. There will be need to employ energy through work. When work is applied it means that there would be an addition of potential energy upon the acted object. This natural direction takes the place

Impact of Computer Technology

Impact of Computer Technology Computer Technology I am using and how Im using it? Computer technology starts from the time you wake in the morning, your alarm on your phone to the cup of coffee brewing. Computer technology has come a long way from when I was a child. Lots of us now have house alarms, electric toothbrushes, plasma televisions, Xboxes, I pad, tablets, laptops all these to interact with loved ones across the globe. These devices also encourage our children to interact on line with a wide variety of people in various occupations example the international space station through Facebook. Or Skype family and friends in Australia or New Zealand. Another feature I find good is the various apps on Facebook that allows you to check in during disasters to allow family and friends to know your safe. Other devices are used to check on our health blood pressure monitors is one I have checked every 6 months along with the nebuliser used when I suffer an asthma attack. Advantage of computer technology? Computer technology has changed the way we live considerably, our life expectancy has increased. This is down to all the new medical devices available and procedures people can have to prolong lives. Every day we hear of newer devices coming on the market whether it be for the weather devices, food industry or weapons, medical devices, aircraft, drones or I robot technology. Some are extremely helpful helping toward our survival on this planet. Weather devices help track hail, rain, snow, frost, heatwaves. Society has a better understanding of different cultures all at the touch of a button thanks to the companies that are committed to researching and updating Google being one of many.   Medical devices have improved over the years with cat scans, x ray machines including portal ones, from the largest to the smallest something as tiny as a wireless device. With the wide variety of technologies some are quiet complex but provide much needed support both in hospital setting to home s upport. Assistive technologies include mobility wheelchairs and aides, sensory hearing aids. Common aids being manufactured over the last number of years include bionic arms, legs and hands. As a lot of these are used in war torn areas. Home care has seen an increase of features to improve daily living for family members IV equipment, ventilators, hoists and specialised beds are commonly used in homes are care facilities. Freeing up hospital beds. There is a lot more medical technology out there this report names just some of them. Disadvantages of Computer Technology? Cyber Bullying is a major issue. Social skills are affected as people forget how to talk to one another. Social aspect of meeting new people has totally changed as has dating and clubbing. Letter writing has become a thing of the past. People have become addicted to online gambling and games. Public life impacts? Medical ID bracelets, medical apps on your mobile phones come in handy if you have a medical condition. This sort of devices can help save your life or those around you. New hips, knee replacements. Give the clients a new lease of life, thus helping families ensuring the family member stays out of care facilities. Private impact on life? Public and private are very much the same as the goals are all the save to help improve the quality of life for our loved ones. Current developments? Weather systems are still being produced, although yet no earth quake system has been produced yet. Google are producing new and exciting gadgets every day along with faster information. Research for new medicines is ongoing with the different research companies. Medical drones are used in war torn countries around the world. I Robots are in production to assist in treatments where disease has broken out. Gadgets for fun gps golf watches, watches to measure heart rate, blood pressure. Medical devices help improve lives of everyone. X-Ray, Vein visualisation technology, joint replacement, morphine pumps, incubators, cat scans many more. Entertainment television, news, educational documentaries, YouTube covers music, live feeds, life. Food industry improvements on farmers tractors, combis, growing technics. Digital diagnostics makes health care more accessible. Cloud is used in under developed countries for information. Wearables- Fitness trackers, smart watches another example is Intel teamed up with the Michael j. fox foundation to see if their wearable technology could pin point certain Parkinson disease. (Irish Computer science 2017) Health Formatics electron files, information stored in hospital data. Digital therapy Well frame combines mobile technology and AI (artificial intelligence) provides care for when clients return home. This technology tracks diet, exercise and its a GPS system. Catering to mental health clients, cardiovascular. Hackathons lots of the medical devices wouldnt be readily available if it wasnt for hackathons. Many of these devices were requested for other projects. Software developed, hardware inventions all came about through Hackathons. Safety, Health and Welfare Act 2005 Sets out provisions within the safety health and welfare act 2005 as set in legislation that the employer must. Carry carry out a risk assessment. Provide a safety standard for all equipment, chemicals within the premises. Must provide provisions for training for these equipment, chemicals and induction as part of an ongoing programme. Must inform all people staff, visitors, workmen anyone who enters the premises of the safety statement. Data protection legislation 2003. Data protection is your right to privacy. We also have the right to access data and have it corrected if its not correct or misinformed. Our data is protected once we give our details to certain companies under the data act 2003. Freedom of information act 2003. The freedom of information act 2003 allows us to access records held by the government departments and some public bodies. This is ensuring that charities must provide public records of all donations and how the money is spent. Defamation act 2009? This was changed from libel and slander to defamation to keep up with technology example Facebook and the easy access people have with sharing stuff. So, if I posted on Facebook that one of my neighbours was selling drugs and she wasnt but I didnt name her. But I had given out enough details for people to know who I meant thats defamation. Example neighbour wears black everything thinks shes a vampire with the gothic look. Well then, her employer the bank manager go AIB were to hear of this he suspended her until further notice.

The Hornets Nest Essay -- Expository Cause Effect Essays

The Hornet's Nest Without proper preparation, getting rid of a hornet's nest can cause more problems than it solves. Although I do not have first-hand experience, I can relay an incident explained to me by my mother regarding my father and the hornet's nest he came upon in their flowering crab tree. Suffering from the results of the incident, which can only be described as simultaneously hysterical and tragic, my father spent most of last week recovering from injuries that were both self and hornet-inflicted. His various comical and disastrous attempts to remove this nest from their property, and the resulting misery he endured, bring to mind a saying my high school English professor used frequently, "If you fail to plan, plan to fail." Under the guise of "heading out to do some yard work," my father took on the dubious and dangerous task of attempting to rid his treasured flowering crab tree of a hornet's nest, reported by my mother to be the size of a large, ripe watermelon. Armed with the starter for the barbeque, the garden hose and a rake, Dad approached the tree and offending nest with the determination of a front line soldier ordered to advance on the enemy line. His plan was to set the nest on fire (yes, while still attached to the tree) and then douse the ensuing inferno with the garden hose. Coming upon the nest, Dad stealthily lit the barbeque starter under the huge hornet hive and stepped back as it became engulfed in flames. With his trusty garden hose in hand, he immediately began his attempt to extinguish the flames before the tree, the house, the whole neighborhood caught on fire. Although the flames died down expediently, not all of the hornets perished in the blaze. A few survivors remained, and all... ... ice pack pressed to his neck. Three of the disenchanted beasts had pursued my father into the house and the crashing sounds were those of the ensuing chase and massacre in the living room. What were the results of this encounter? My father sustained bad stings to his neck, forearm and calf, a large bruise to his knee, and a stiff and sore back that threatened to halt his journey to work the following morning. It is apparent to me that the moral of this story is that proper preparation would have saved my father a great deal of pain and suffering. Had he taken a few simple precautions (wearing long sleeves and gloves, or perhaps making a quick call to an exterminator) perhaps the incident may never have occurred. According to the latest reports from my mother, the nest remains where it landed on the boulevard of their lawn and is still humming menacingly today.

Enthalpy Lab Background

Enthalpy, represented by the sign ? H in kJ/mol, is the heat change in a reaction. It shows whether how much heat is released or absorbed during the reaction. If the reaction is endothermic, the enthalpy would be positive and if the reaction is exothermic, the enthalpy would be negative. During a chemical reaction, which consists of breaking and creating bonds, heat is either absorbed or released. In this lab, the reaction uses the disassociation of an ionic compound ammonium nitrate shown in the equation #1 below into ions.In order to disassociate ammonium nitrate into ions, energy is required. Both NH4 and NO3 are always soluble, therefore the ionic compound disassociates completely. Through equation #2, heat absorbed or released can be measured. In equation #2, q stands for the heat change in joules, m for the mass of the water in grams, C for the specific heat of water, and ? T for the change in temperature. By using the calorimeter with a stir rod, change in temperature is found . 1. NH4NO3(s) NH4(aq) + NO3(aq) 2. q=mC? TFree energy is a thermodynamic function that shows the available energy that can be converted into work. By using the Gibbs-Helmholtz equation, which uses free energy and is shown in equation #3, spontaneity of the reaction can be found using enthalpy, temperature, and entropy. Free energy, unlike entropy, is an absolute way to determine whether the reaction is spontaneous or not. If the free energy is negative, then the reaction is spontaneous, whereas if the free reaction is positive, then the reaction is not spontaneous.If free energy is neither, meaning if the free energy is zero, the reaction has reached equilibrium, therefore not shifting to left or right. In this lab, the reaction shown in equation #1 reaches equilibrium, so the free energy of this reaction would be zero. Entropy, shown by the sign S, is the measurement of molecular randomness or disorder. It is given in J/K*mol and it determines the disorder by the number of molecul ar arrangements that are possible in the state, whether it is solid, liquid, or gas.The more arrangements there can be, or larger amount of mole there is, the higher the entropy. If the change in entropy of a given reaction is negative, it means that the reaction is increasing in order, or decreasing in disorder. If the change in entropy of a given reaction is positive, it means that the reaction is increasing in disorder. Generally, negative entropy of a given reaction means that the reaction is spontaneous, but not always. Both equation #3 and #4 can be used to find entropy. 3. ?G = ? H-T? S 4.? Sreaction=? pSproducts – ? nrSreactants In equation #4, if the entropies of the molecules involved in the reaction are known, then change of entropy in the overall reaction can be found by subtracting the sum of the entropy of the products by the sum of the entropies of the reactants. If the entropies of the molecules aren’t known like this lab, than equation #3 can be used t o find the entropies of the reaction, where T represents temperature in Kelvin, ? G is the change in the free energy in kJ/mol, ? H is the change in enthalpy in kJ/mole, and ?S is the change in entropy in J/K*mol. The enthalpy of the reaction shown in equation #1 can be calculated by the third equation using arithmetic because ? G is zero. And in this equation, the formula number 3, where ? G = ? H-T? S, Enthalpy must be greater that Entropy if the equation is to be positive. This is reason why this value is set to zero, because then by subtracting the enthalpy the value of entropy can be found. And through these methods, the value of G can be substituted in and to find the accepted value of ? H and ? S.The Kelvin is the accepted value, and the ? S can be found when plugged in ? H and ? G to be found as the zero value. The calculated entropy should match or be very close to the accepted entropy value for the dissolving of ammonium nitrate if the ionic compound is dissolved in water and the enthalpy determined by the calorimeter because the calorimeter shouldn’t have lost any heat to surrounding and all of the solid should have been dissolved. Through this method, the absorbance rate of FeCl3 can be estimated, just like how NH4NO3 can be found.

NCTM standards for elementary school mathematics Essay

The National Council of Teachers of Mathematics is a teacher support organization to improve the learning standards of mathematics and ensuring equitable access to quality mathematics teaching and learning, the organization is focused on research, professional development, advocacy, equity and curriculum instruction and assessment. The council developed ten standards based on the mathematical content and processes, according to Bassarear,(2007), those based on mathematical content include Number and Operations, Algebra, Geometry, Measurement, and Data Analysis and Probability, while the standards based on processes are Problem Solving, Reasoning and Proof, Communication, Connections, and Representation. The strands are applicable in different levels of elementary education. The strands developed are founded on the six principles of Curriculum, Equity, Learning, Assessment, Teaching and Technology and articulate that Number and Operations which is concerned with creating and enlarging understanding of whole numbers as this is elemental requisite in mathematics. Geometry is concerned with recognizing shapes and recounting spatial relationships that exist, it deals with analyzing characteristics and attributes of two- and three-dimensional geometric shapes, geometry also is concerned with creating mathematical opinions concerning geometric relationships, such as locations, symmetry, transformations, visualization and coordinate geometry. Measurement is another standard which is concerned with terms of discovering assessable attributes and evaluating objects by using these attributes. Data analysis and probability is concerned with application of data management and probability techniques, such as data collection, organization, data analyses, sorting and using inferences. The other standards are problem solving where students should be able to derive solutions of problems, Reasoning and Proof where the answers to the problems can be verified by mathematical means, Communication in terms of conversing the answers derived and methodology used, Connections in establishing relationship between different mathematical techniques and representation where students should be able to represent the problems and the solutions. While the proposed standards have been faced with controversies, they have supported immensely the regulation of elementary schools mathematics in United States and Canada. References Bassarear, Tom. (2007). Mathematics for Elementary School Teachers. Florence, KY: Cengage Learning.

The beast in Lord of the Flies essays

The beast in Lord of the Flies essays (2) Trace the references to the beast in the novel. Try to parallel this with the diminishing sense of order on the island and the boys gradual embracing of Jacks savagery. What is the true nature of the beast on the island that Simon in unable to verbally define? In the novel, there are many references to the beast. Each one illustrates the gradual decline of humanity, and the rising of savagery. Simon is the only boy on the island who truly understands what is controlling the boys on this island, yet he cannot express his thoughts into words clearly, and ends up being killed for even trying. In the beginning, the fear of a "beastie" on the island first stems from a littlun with a distinctive marking, a "mulberry-colored birthmark" on his face, who says the beast comes out at night. Both Ralph and Jack, thinking these to be simply childish nightmares, comfort and more or less manage to convince everyone that there is no beast. It is this same mulberry birthmarked boy, who disappears after the boys' first fire burns out of control across the island. Even though he had probably died in the fire, his disappearance was something that no one had ever accounted for, as no one knew the exact answer. This would have probably led to further speculations about whether there is a beast on the island. Ralph still retains control of the boys, and manages to maintain order. Fear of the beast has not diminished. Instead, that fear has intensified in strength amongst the littluns. Simon brings this to Ralph and Jacks attention when he comments that the children are afraid of the beast as if the beastie or the snake-thing was real. Here, Ralph begins to take this problem more seriously, for he sees its potential to become a full-blown issue, and raises it at the next assembly. The beast has now become a topic of discussion during assembly and the boys now openly express their fears. Simon has bee...

Idioms and Expressions - Come

Idioms and Expressions - Come The following idioms and expressions use the verb come. Each idiom or expression has a definition and two example sentences to help understanding of these common idiomatic expressions with come. You can also learn idioms in context with these stories, or learn further expressions with these idiom resources on the site.   Come apart at the seams completely lose emotional control Theres no need to come apart at the seams. Things will get better.On hearing of the death of his friend, Peter came apart at the seams. Come away empty-handed return from a meeting, situation or other event without any gain We came away empty-handed from the negotiations.The competition was so intense that our company came away empty-handed. Come by something travel by means of some vehicle We came by train.Did you come by plane or by car? Come down in the world lose financial or social prestige and position Im afraid Tom has come down in the world. Lifes been pretty hard for him lately.I think youre taking too much risk. You might come down in the world. Come full circle return to an original state At first life was very difficult for Jane. However, things eventually came full circle and she returned to power.Looks like things have come full circle! How does it feel? Come in out of the rain start paying attention to a situation If he doesnt come in out of the rain, things will get out of control.Alex, come in out of the rain! Open your eyes to what is happening! Come into ones own begin having success and satisfaction in life Since he was appointed to vice-president, hes really come into his own.Keep working hard. One day youll come into your own. Come of age reach maturity required to do something such as marry, drink, vote, etc. You can have a beer once you come of age.When this generation comes of age, theyll be more ecologically alert. Come out ahead to be in a position of profit, or advantage after an event It was difficult, but in the end we came out ahead.Yes, higher education is expensive. However, in the end, youll come out ahead. Come to a bad end end in disaster Im afraid Jack has come to a bad end.If you dont change your behavior, youll come to a bad end. Come to a dead end arrive at an impasse in a situation, not be able to move forward Well have to rethink everything. Weve come to absolute dead end.They changed strategies once they came to a dead end. Come to a head reach a point of crisis when action is called for Things are coming to a head, we have to make a decision.I think everything will come to a head next month. Come to an untimely end die before your time His crazy driving brought him to an untimely end.She came to an untimely end last year. Come to a standstill not able to make any progress forward Can you help me? Ive come to a standstill on this project.We came to a standstill and had to rethink everything. Come to grips with something deal with something difficult Ill have to come to grips with this problem if I want to succeed.I think you first need to come to grips with his complaints before you move forward. Come to light become known A number of facts have come to light which change everything.A new solution has come to light. Come to ones senses begin thinking clearly about a situation Alan, come to your senses! Its not going to happen.She finally came to her senses and left her husband. Come to pass to occur Everything I had predicted came to pass.The prophecy has come to pass. Come true Become real Hard work and patience can help make your dreams come true.Did his plans come true?

5 Instances When Interracial Dating Is a Problem

5 Instances When Interracial Dating Is a Problem Interracial dating isnt without its problems, but today interracial relationships enjoy more support in the United States than they have at any point in history. While two decades ago, fewer than half of Americans approved of interracial marriage, now 65 percent of all Americans support such relationships, and 85 percent of young people do. Attitudes toward interracial marriage are so progressive that some people prefer to exclusively date interracially. But are they doing so for the wrong reasons? There are a number of reasons not to date interracially, including for social status, because it’s trendy or to remedy a rocky love life. Dating interracially with misguided motives will inevitably lead to problems. To End the Losing Streak in Your Love Life You’ve dated a long line of losers- deadbeats, cheaters, manipulators. They all belonged to your racial group, so you figure you’ll have better luck dating someone of a different race. That’s because deadbeats, cheaters and manipulators only come in one color, right? If only things were that simple. The reality is that you’ll have to do much more than land a love interest with a different skin tone from yours to end destructive dating patterns. The answer to your romance problems isn’t crossing the color line but examining why you’re drawn to inappropriate partners. To Gain Status The idea of dating interracially to gain social status may seem peculiar. After all, interracial couples face discrimination that may lead to distinct disadvantages. Because the United States remains racially stratified, however, it’s considered advantageous for members of oppressed groups to pair up with those of more powerful groups. From the Antebellum Era on, such partnerships have allowed people of color to gain access to a quality of life that likely would’ve eluded them otherwise. Although today racial minorities can largely succeed in society on their own, some elite people of color may feel the need to score a spouse from another race to boost their image or better fit into the corporate landscape. As noted in the short story collection You Are Free, â€Å"The world out there insisted as soon as a black man made it, he should marry a white woman. As soon as a black woman made it, she should marry a white man.† No one should date interracially due to external pressures. If Barack Obama won his presidential campaign with a black woman at his side, it’s certainly not necessary for, say, a businessman to date interracially for the purpose of upward mobility. In an ideal world, people wouldn’t enter romantic relationships for what they stand to gain from their partners. This isn’t to say that every successful minority who dates or marries interracially does so with ulterior motives. But just as some high-powered men pursue trophy wives, some members of minority groups pursue mates from the dominant culture for status. Everyone Else Doing It Wherever you look, you see interracial couples. Your friends, colleagues and relatives are all dating interracially or have in the past. Given this, you decide to take the plunge as well. After all, you don’t want to be the odd one out or, even worse, the boring one. Soon, you’re visiting interracial dating websites, and prospective dates from a variety of racial groups lie at your fingertips. Why isn’t this a wise move? The race of your date shouldn’t be the main draw for you nor should your dating patterns be influenced by what’s trendy now. The common interests and chemistry you have with a person should be the driving force for your decision to pursue a relationship. Interracial couples face real challenges. The person who becomes part of such pair because it’s hip or trendy won’t be prepared to deal with them. Rebellion Many parents tell children outright which racial groups they approve of them dating and which racial groups they forbid them to date. Actress Diane Farr is a case in point. Now married to a Korean-American man, Farr had been told growing up that her boyfriends could only be German, Irish, French or Jewish. No blacks and no Puerto Ricans, though, or you are out of my house, Farr recalled her mother saying. Farr did go on to date black and Puerto Rican men, however, and her parents came around. Farr defied her parents’ dating rules because she formed genuine connections with men from minority backgrounds. Some people, in contrast, flout their parents’ wishes simply to rebel. No child should feel pressured to go along with their parents’ racist beliefs. At the same time, it’s irresponsible to seek out partners you know your parents would disapprove of just to rebel against them. The mates you seek out certainly won’t appreciate being used as fodder in the war with your parents. If you disagree with your parents’ views on race, challenge them directly by broaching discussions about the issue with them. And if you and your parents have other problems, don’t try to hurt them by dating interracially. You’ll only end up hurting your date and yourself for behaving so insensitively. You Feel Inferior It’s no secret that society fosters a sense of inferiority in certain racial groups. This leads some members of minority groups to experience self-hatred. Such people are not only ashamed of their culture but of the physical features they have that reflect that culture. If they could erase every trait that singles them out as belonging to their minority group, they would. Since that’s impossible, they settle for seemingly second best- coupling up with someone from a different race to make them feel better about themselves or to produce children without their telltale ethnic features. A person this insecure is unlikely to make a good partner. As the old saying goes, you can’t love someone until you love yourself. Rather than dating across ethnic lines for validation, such people need to learn how to feel better about who they are. Seeking therapy, reading up on their cultural background and surrounding themselves with positive images related to their ethnic group may help.

Analysis of Social Software Literature review Example | Topics and Well Written Essays - 1750 words

Analysis of Social Software - Literature review Example Normally, social software entails unrestricted and deliberate members, who also receive reputations and confidence among themselves. Additionally, it is worthwhile noting that, commonly, members with common interests, goals, mindsets, tendencies, factions or associations create continual and lasting relationships. However, it is significant noting that, businesses did not merely adapt their online strategies to take account of the web’s ‘social’ aspects. Significantly, the stiff competition in businesses necessitated the adoption of online strategies in order to promote their brand online. Consequently, any business, whether little or huge, desires to initiate developing a strategy for Internet marketing just to withstand the stiff competition.   Considerably, it is hard, sufficient to advertise solely in the print media like newspapers, as well as yellow pages since quite forthrightly; the above two are turning into an â€Å"old-school† because myriad pe ople utilize the Internet to examine businesses prior to purchasing their respective products or commodities. Concisely, if a small business fails to embrace any form of an online strategy, it really misses out.   Significantly, small business proprietors may depend rigorously on the neighborhood or regional populace as its objective market and therefore question how a worldwide Internet marketplace can be of assistance to the business. Considerably, the reply is easy, overall the neighborhood internet searches conducted, eight over 10 projections will enquire or tour a store and six over 10 will make purchases.   This is significant because of the geo-targeting potentials of Internet hunt engines like Google.   It is worthwhile noting that social software entails online payments. Research by scholars such as Breslin has indicated that accepting online payments is never a simple matter for numerous businesses (Breslin 76). Considerably, before a business  person decides whet her to adopt online payments, he must examine several considerations. For instance, he must consider his location. If the business’s locations are in the USA, the proprietor has several options. However, if the business locations are in Canada, the proprietor has limited options. Nonetheless, in the other parts in of the world, it is sadly noting that a business proprietor has very limited options. Additionally, if the business is outside the USA or Canada, it is not recommendable for businesses to use online payments such as PayPal. Secondly, before adopting an online payment a business must consider whether it has a merchant account.  Ã‚  

Concept of Transnational Companies Essay Example | Topics and Well Written Essays - 1750 words

Concept of Transnational Companies - Essay Example This essay will focus on transnational corporations and how they are operated for the benefits of a few individuals who enjoy great monopoly. The essay will then portray the fact that, the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Additionally, this current class of people will be scrutinized and the methodologies they have applied so as to have power over the economic aspect of the market-that of making sure that they do not center on one state, but many nations. The fact that a great percentage of persons find themselves making purchases of goods produced by the transnational companies will be analyzed as well as the reasons behind transnational corporations claim a great percentage in the global economy. Finally, the ‘transactional class’- that controls the trade in the economy in the view of Teivainen & Patomaki (2004, pp.34) - will be scrutinized to assess if it really controls the major sour ces of production, to their benefit. Letto-Gillies (2012, pp.261) attests to the proposition that transnational corporations are operated for the benefits of a few individuals who enjoy great monopoly. ... ional corporations are monitored and controlled by a specific group of persons who are powerful and want to manipulate all the exiting opportunities to benefit themselves from the huge amounts of profits existent in the these business transactions (Synott, 2004, pp.108). On another point of view, Sklair (2011, pp.25) also indicates that the transnational corporations have a lot of to do with benefiting a small group of people who operate these businesses. Their major aim is to get the best the out of the entire business dealings. The power of the transnational systems, however, is way being overshadowed a definite class of persons whose major aim is to influence the entire situation. A group of independent capitalist systems are the sole owners of the capital system. Many changes have taken place in the international economy, in such a way that the traditionalist point of view that a particular state controls the corporations. Sklair (2011, pp.27) argues that the current class of peo ple can arguably be referred to as the major beneficiaries of the transnational corporations. Major reasons behind the existence of this class of people are to amass as much profit as possible from the entire business. These groups of people endeavor to ensure that the new class of people are always at par with the new developments in the global society and devise new measures of controlling the new developments in the country. In the recent years, these groups of individuals have been managed to control trade in the global arena (Dicken, 2003, pp.76). This class of persons has managed to control trade through regulating the forces of the market, the processes that allow thriving of the trade as well as the practices. In essence, this is to say that the regulation of the markets revolves

Bio Poem and Character development Dona Sabine Assignment

Bio Poem and Character development Dona Sabine - Assignment Example Her position in society dictated that she hold herself in a certain high manner and treat her workers in a certain way. That was easy for her to do because as a dancer, she had traveled the world and was used to living the high life. However, the fact that she could mask who she truly was by birth could not erase who she truly was. That is what I believe to be the main reason that she tried to protect the Haitians in her care as best as she could. She could never turn her back on her roots and her heritage. To not help the Haitians would have been to do exactly that. Since she only became a member of the Dominican Republic due to the land exchange between the two nations that share the same border, she became a hybrid of the two cultures. Which made her a unique person with a wider sense of understanding about what was happening around her. It is these intricacies in her character and its development that helped me to understand that the massacre was not just about the crimes the Haitians supposedly committed upon the Dominicans. It was all about social cleansing. Which led me to understand the story even more because there is not a person alive who does not know that World War II was all about Hitler committing legalized genocide in Germany. Which is what happened in the Dominican Republic at the time that was set in the book as

Criminology Essay Example | Topics and Well Written Essays - 1000 words - 6

Criminology - Essay Example Wade. Romney overtly expressed his distaste for abortion and was proud of his Pro-Life views. He actively sought the support of people who wished to overturn the Roe vs. Wade and further established that his presidency would discontinue the Federal funding provided to organization that supported abortion. On the other hand, democratic nominee Obama had openly criticized Romney for his lack of consistency over the matter, as he had expressed an inclination towards the Pro-choice stance on the matter; Obama campaign was quick to criticize this move on Romney’s part and accused him of ‘playing politics’. (CNN, 2012) It was indeed ostensible that Romney, a former proponent of the Pro-choice stance on the matter had quickly molded his views according to the Republican point of view. This was a questionable move on part of the Romney campaign that may have lead to the loss of support, however Obama campaign had not only promised to preserve the Roe vs. Wade ruling but also gave people the hope that they would actively work to reduce the need for abortion in the society (CNN, 2012). He believed in maintaining the federal funding provided to family planning agencies, but he had elucidated on the fact that he wished to protect women’s interest without infringing upon their rights and wanted to embolden the efficacy of other methods that would prevent an unwanted conception. From a sociological perspective, Abortion represents a symbolic interactionist social issue, because it is an issue that entails multiple facets that has to be taken into account and rouses several different interpretations that leads to a disparity in public opinion. In other words, individuals may regulate their opinion on an issue according to their interpretation of the matter, which is subjected to change. Abortion is a multifaceted issue, it legalization and

Review of Financial Statements Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Review of Financial Statements Paper - Essay Example for auditing Teva Pharmaceuticals’ consolidated balance sheets including its subsidiaries and various other consolidated statements such as those of income statements, equity changes and cash flows. Kesselman & Kesselman is accountable for articulating their views upon the financial statements which are considered as the prime responsibility of the Management and Board of Directors of the company (Kesselman & Kesselman, 2011). The management of Watson Pharmaceuticals is primarily responsible for the preparation of financial reporting inclusive of the structure of internal controls and formation of various consolidated statements of accounts. The financial statements are prepared according to the Generally Accepted Accounting Principles. The financial statements are audited by the company’s independent registered firm for public accounting, i.e. PriceWaterhouseCoopers. The responsibility of this audit firm is to express its opinion regarding the accountability of the financial statements of the company as per the standards (Watson Pharmaceuticals Inc (WPI), 2011). PriceWaterhouseCoopers is one of the well-known firms related to accounting and auditing throughout the world. It also provides with effective and competitive planning services aimed at the betterment of the organizational operations (BioJerusalem, 2011). Kesselman & Kesselman. (2011). Report of Independent Registered Public Accounting Firm. Retrieved from http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHtmlSection1?SectionID=7731562-542814-549604&SessionID=ADoWHCg1k6TEkA7 Watson Pharmaceuticals Inc (WPI). (2011). Annual Report Pursuant To Section 13 And 15(d). Retrieved from

Johnny Cash Movie Review Example | Topics and Well Written Essays - 500 words

Johnny Cash - Movie Review Example Cash is instantaneously signed, cuts a record, and heads out on his opening musical tour, which happens to be of great magnitude in history. The tour includes all the bands founded by Sun records including June Carter. They had their first hit in 1955 with the nostalgic "Cry, Cry, Cry" after that "Folsom Prison Blues," "I Walk the Line." and "Home of the Blues." His debut Sun album, released in 1957, was entitled With His Hot and Blue Guitar. During his tour, Cash has some acquaintances with June Carter, whom he had long admired. She was the daughter of the legendary Mother Maybelle Carter; June had grown up in the heart of country music. Lacking the rhythmic voice of her renowned sisters, she relied on her dynamic personality and has a blend of country wit; she was an energetic, multi-instrument performer whose genuine concerts won over audiences. Touring with Cash, June developed a close connection with Johnny, although their enduring romance would take a decade to bloom. His music raises him to stardom he could have never dreamt of, but later drug and alcohol abuse became menaced to his career. They also get in the way of a possible romance with June, the love of his life, even after Vivian Cash leaves him. The life of Jhonny Cash as a legend is filled with anger and fire. "You've got a song you're singing from your gut, you want that audience to feel it in

Review of Financial Statements Paper Essay Example | Topics and Well Written Essays - 500 words - 1

Review of Financial Statements Paper - Essay Example for auditing Teva Pharmaceuticals’ consolidated balance sheets including its subsidiaries and various other consolidated statements such as those of income statements, equity changes and cash flows. Kesselman & Kesselman is accountable for articulating their views upon the financial statements which are considered as the prime responsibility of the Management and Board of Directors of the company (Kesselman & Kesselman, 2011). The management of Watson Pharmaceuticals is primarily responsible for the preparation of financial reporting inclusive of the structure of internal controls and formation of various consolidated statements of accounts. The financial statements are prepared according to the Generally Accepted Accounting Principles. The financial statements are audited by the company’s independent registered firm for public accounting, i.e. PriceWaterhouseCoopers. The responsibility of this audit firm is to express its opinion regarding the accountability of the financial statements of the company as per the standards (Watson Pharmaceuticals Inc (WPI), 2011). PriceWaterhouseCoopers is one of the well-known firms related to accounting and auditing throughout the world. It also provides with effective and competitive planning services aimed at the betterment of the organizational operations (BioJerusalem, 2011). Kesselman & Kesselman. (2011). Report of Independent Registered Public Accounting Firm. Retrieved from http://google.brand.edgar-online.com/EFX_dll/EDGARpro.dll?FetchFilingHtmlSection1?SectionID=7731562-542814-549604&SessionID=ADoWHCg1k6TEkA7 Watson Pharmaceuticals Inc (WPI). (2011). Annual Report Pursuant To Section 13 And 15(d). Retrieved from

Integration of different theories Essay Example for Free

Integration of different theories Essay Integration of different theories Employing the Behavioral, Cognitive-Behavioral, Psychodynamic, Existential, Humanistic, Family Systems, Gestalt and Client-Centered Eclectic stance primarily involves the incorporation of distinct concepts within a single framework. The important thing is that of flexibility and resiliency on one’s part when to apply or implement which of the theories in the context of his/her client. It starts with the identification of specific problems and especially the root causes. When this is confidently achieved, the therapist is actually midway to attaining his/her goals which includes not only the relief of the symptoms that the sufferer is currently experiencing but especially the reduction of the occurrence if not altogether eliminated (Corey, 2004). THERAPIES -The Behavioral model utilizes what is termed as the learning theory posited by Skinner and Watson and the rest of the Behaviorism school. It assumes that the principles in learning i. e. , conditioning (Associative and Operant) are effective means to effect change in an individual. Generally, the thrust of this theoretical perspective is focused on the symptoms that a person is experiencing. Just as many of the errors of the patterns of behavior come from learning from the environment, it is also assumed that an individual will be able to unlearn some if not all these by using the techniques as applied based on the learning principles. To a certain extent I believe that this still works: reinforcements are effective to some extent and in some or many people hence I am incorporating this stance separate or distinct from the Cognitive-Behavioral approach. In behavior therapy therefore, thoughts, feelings and all those â€Å"malfunctioning† and unwanted manifestations revealed in one’s activities can be unlearned and the work of a behavior therapist. The basic concepts include â€Å"extinguishing† – utilized when maladaptive patterns are then weakened and removed and in their place habits that are healthy are established (developed and strengthened) in a series or progressive approach called â€Å"successive approximations. When these (factors) are reinforced such as through rewards in intrinsic and extrinsic means, the potential of a more secure and steady change in behavior is developed and firmly established (Corey, 2004). Cognitive-Behavioral therapy. In the cognitive approach alone, the therapist understands that a client or patient comes into the healing relationship and the former’s role is to change or modify the latter’s maladjusted or error-filled thinking patterns. These patterns may include wishful thinking, unrealistic expectations, constant reliving and living in the past or even beyond the present and into the future, and overgeneralizing. These habits lead to confusion, frustration and eventual constant disappointment. This therapeutic approach stresses or accentuates the rational or logical and positive worldview: a viewpoint that takes into consideration that we are problem-solvers, have options in life and not that we are always left with no choice as many people think. It also looks into the fact that because we do have options then there are many things that await someone who have had bad choices in the past, and therefore can look positively into the future. Cognitive-Behavioral Therapy postulated primarily by Ellis and Beck â€Å"facilitates a collaborative relationship between the patient and therapist. † With the idea that the counselor and patient together cooperate to attain a trusting relationship and agree which problems or issues need to come first in the course of the therapy. For the Cognitive Behaviorist Therapist, the immediate and presenting problem that the client is suffering and complaining from takes precedence and must be addressed and focused in the treatment. There is instantaneous relief from the symptoms, and may be encouraged or spurred on to pursue in-depth treatment and reduction of the ailments where possible (Corey, 2004). Psychoanalytic therapy. The Psychodynamic perspective is based on the work of Sigmund Freud. He created both a theory to explain personality and mental disorders, and the form of therapy known as psychoanalysis. The psychodynamic approach assumes that all behavior and mental processes reflect constant and often unconscious struggles within the person. These usually involved conflicts between our need to satisfy basic biological instincts, for example, for food, sex or aggression, and the restrictions imposed by society. Not all of those who take a psychodynamic approach accept all of Freud’s original ideas, but most would view abnormal or problematic behavior as the result of a failure to resolve conflicts adequately. Many of the disorders or mental illnesses recognized today without a doubt have their psychodynamic explanation aside from other viewpoints like that of the behaviourist, or the cognitivists. From simple childhood developmental diseases to Schizophrenia, there is a rationale that from Freud’s camp is able to explain (Corey, 2004). The Existential approach, as put forward by Nietzsche, Kierkegaard, Sartre, Heidegger, Rollo May, and Frankl, believes that the individual’s potential may lie dormant but that it is there waiting to be ushered in time. It recognizes that man is able to achieve great heights and that these are just waiting to be tapped not only by him/herself but that also when helped by a practitioner who is persuaded of this notion. It examines such major issues as free will and the challenges of exercising this free will, the issue of mortality, loneliness and in general, the meaning of life. The Therapy is effective when the practitioner works with elderly care and death and dying issues. It focuses on the individual needs but takes into consideration the significant relationships and the meanings they bring into the person’s life. Transcending the issues and problems are primary intentions of the therapist at the same time being realistic that certain limitations do exist and may hinder the process of recovery (Rubinstein et al. , 2007; Corey, 2004). -Humanistic therapy. Allport, Bugental, Buhler, Maslow Rollo May, Murphy, Murray, Fritz Perls and Rogers are those that helped usher in the Humanistic theory and consequent therapy. It holds in view the individual as possessing the options or freedom to choose, creativity, and the capability to attain a state where he/she is more aware, freer, responsible and worthy of trust. Because the human mind has immense potential, the approach assesses as well that forces from the environment bear on with the individual and depending on the interplay that occurs within the individual person, the result will either be destructive or constructive to the person. In sum, humanism takes into the perspective that essentially humans are good and not evil, and that the therapy facilitates by harnessing on the human potential through the development of interpersonal skills. This results to an enhanced quality life and the individual becomes an asset rather than a liability to the society where he revolves in (Corey, 2004). Family-Systems therapy. This theoretical viewpoint has been the by-product of the works of Bateson, Minuchin, Bowen, Ackerman and many others. Usually done in pairs or by a team of practitioners, family systems therapy has its roots in behavioral and psychoanalytic principles. This model understands that the family is a unit and its members or any of its members with an issue or a problem must be addressed in the context of the family as a unit. It puts its emphasis on the relationships among the family members, their patterns of communication more than their individual traits and/or symptoms. The systems theory portion of the therapy indicates that whatever is occurring or happening is not isolated but is a working part of a bigger context. In the family systems approach then, no individual person can be understood when removed from his relationships whether in the present or past, and this is specially focused on the family he belongs to (Corey, 2004). Reference: Corey, Gerald (2004). Theory and practice of counseling and psychotherapy. Thomson Learning, USA.

Visual Merchandising In Apparel Industry

Visual Merchandising In Apparel Industry Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. Visual merchandising starts with the store building itself. The management then decides on the store design to reflect the products the store is going to sell and how to create a warm, friendly, and approachable atmosphere for its potential customers. Many elements can be used by visual merchandisers in creating displays, including colour, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The main principle of visual merchandising is that it is intended to increase sales. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the stores image. Visual merchandising is the way one displays goods for sale in the most attractive manner with the end purpose of making a sale. If it does not sell, it is not visual merchandising. Especially in todays challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs. But in reality, visual merchandisers can help economize by avoiding costly mistakes there by saving time and money. It is important to understand that the visual merchandiser is there, not to impose ideas, but to help clients articulate their own personal style. Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume. VM is an art and science of displaying merchandise to enable maximum sale. VM is a tool to achieve sales and targets, a tool to enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. VM uses season based displays to introduce new arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores. Apparel Industry The influence of fashion clearly, fashion has also played an important role in shaping apparel consumerism. As lifestyles change, fashion in India is becoming more stratified, as in the West. Technology, ideas and lifestyles are moving concurrently, and quickly. Companies and brands that offered monotonous, mundane products for years have now tripled their product ranges and new appealing shapes and forms are being launched each season. Top-notch fashion professionals came together four years ago to form the Fashion Design Council of India. Under the aegis of the Union textile ministry and in tandem with National Institute of Fashion Technology, FDCI now provides professional inputs for designing labels and is now working towards developing the fashion supply chain through backward linkages with suppliers and mills, and forward linkages with the retail and distribution network. The boom in domestic apparel, nevertheless, tells only part of the story. India has huge potential as a market for foreign clothing, given its large population and growing household incomes. A few significant foreign players-such as Levi Strauss, Benetton and Lacoste-have been selling their branded apparel in India for a number of years. But now, just like their Indian counterparts, global apparel brands are setting up their own apparel outlets, instead of just selling through departmental stores. Ralph Lauren, for example, has a limited range exhibited in generic department stores located in metro cities. Yet it has now set up its own stand-alone stores, which showcase all the companys brands. Now, with the governments proposal to let in branded retail players- brands like Benetton and Lacoste currently sell mostly through the franchise route-investments in Indias apparel sector are likely to go up substantially. Indian Apparel Industry- an Overview: The apparel industry is one of Indias largest foreign exchange earners, accounting for nearly 16% of the countrys total exports. The 1996 Indian textile exports approximately amounted to Rs.35,000 crores of which apparel occupied over Rs14,000 crores. Source: http://apparel.indiamart.com/lib/garments/indian07251998.html It has been estimated that India has approximately 30,000 readymade garment manufacturing units and around three million people are working in the industry. Today not only is the garment export business growing, enthusiasm in the minds of the foreign buyers is also at a high. Today many leading fashion labels are being associated with Indian products. India is increasingly being looked upon as a major supplier of high quality fashion apparels and Indian apparels have come to be appreciated in major markets internationally. The credit for this goes to our exporter community. Consistent efforts towards extensive market coverage, improving technical capabilities and putting together an attractive and wide merchandise line has paid rich dividends. But till today, our clothing industry is dominated by sub-contractors and consists mainly of small units of 50 to 60 machines. Indias supply base is medium quality, relatively high fashion, but small volume business. Recent recession in Europe and the South Asian currency crisis have also contributed their own bits to the decimating Indian exports. Though these are expected to fizzle out soon, there is no reason for complacency on the part of Indian exporters or of the garment industry. The industry will be soon faced with open competition shorn of quotas or tariffs. Thus the need of the hour is to enlarge both manufacturing as well as the marketing base. Inculcation of a spirit of innovation by way of research and development and tapping new markets especially in South Africa, Central Africa, CIS, East European countries, Latin America and Australia is also mandatory for export growth. In India, clothing retail accounts for 36% of organized retail business. It is the largest sector. Ready-made apparel accounted for an estimated 20% of domestic clothing sales in 2005. With growing working women wearing western wear to work, and pressed for time, market for good readymade clothes is likely to grow. India is a film-crazy nation, and the largest producer of films, with more than 1,000 every year. They provide entertainment and an escape from reality for Indias masses, and set the popular fashion trend. Bollywood fashions have become pan Indian. They affect various sectors of the market including clothing, footwear, weddings and fashion accessories. With the advent of modern format retailers and the growth of plastic cards, affluent urban Indian women are shopping like never before. Source: www.ibef.org They spend mornings browsing in stores looking for deals or latest styles. There are designer clothes that incorporate Indian motifs, ethnic fabrics and are a fusion of western and Indian styles. In the large urban centers, apparel retailers, like Shoppers Stop, Westside and Pantaloon have popularized their private labels, which have attracted urban shoppers. Westside carries only its own private labels, while for the other stores, 20-30% of their apparel turnover is from private labels. Customers have loyalty to a store rather than any particular garment brand. This has led to a thriving unbranded or local brand market for ready-to-wear clothes leading to severe competition. Hence organized retailers like Lifestyle, for instance, has a loyalty programme called `The Inner Circle, while Pantaloons offers a `Green Card Rewards programmes, Westside has `Club West to Woo the customers. Customers look to design and fit of the clothes, and use the shops name as a quality standard. About the Companies: Allen Solly Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90s by a new company called Madura Garments which was a part of Madura Coats. Madura Coats was a big producer of threads. The Vision Of Allen Solly : The company aimed to emerge as a brand which was totally new and did not stick to conventions. Friday Dressing was introduced to give the company a stronghold. Initially the Indian markets was not open to experimental apparel for men. Friday dressing by Allen Solly gave Indian corporates an oppurtunity to transform their wardrobes. The new formal wear was relaxed and not boring. The Aditya Birla Group took over Allen Solly in 2001 . Allen Solly brings together people from different walks of life and unites them in the matters of style and attitude. The innovative garments of Allen Solly give people an identity in the work place, while chilling out. Source:http://www.mapsofworld.com/referrals/brands/mens-brands/mens-accessory-brands/allen-solly.html Max Max, a part of Landmark Group, is a fashion and footwear retailer in the Value segment. Max retails its own label clothing for men, women and children, as well as footwear and house ware. Max is opening around 100 stores across India, is a division of Lifestyle International Pvt Ltd., which is a part of US $ 1 billion Landmark Group. Landmarkgroup is one of the largest retailers in the Middle East with over 500 stores across 8 countries, directly employing 10,000 people. We have already opened stores in Indore, Ahmedabad, Bangalore, Delhi-Rajouri Garden, Agra, Hyderabad, Lucknow, Mumbai Noida and Delhi Laxminagar. A good shopping experience and a great value at Max translate into making customers Look good and Feel good to the maximum Source: http://company.monsterindia.com/lsiplin/ Kazo Kazo is a young international brand that has made its way into the centre of the fashion industry within a short span of time. Kazo launched its first showroom in Delhi on 07th july, 2007 under the directorship of Mr. Deepak Aggarwal. The idea of Kazo came into being with the aim of amalgamating international trends and fashion at a value that would be affordable for the woman of today. The garments designed are phenomenally fashionable with a high wear ability and practicality quotient. The main asset of the collections is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in her skin, right to her soul. Source: http://www.kazo.com/cmspages/index/1 Bizarre The bizarre label was first introduced in 1987, to fulfill self-expression. They entered this new age with a change in recent years and a person so assertive, they all have set the womens sights glouriously higher. With the buzz of a new girl on the block. Source: http://www.bizarreindia.com/company.html Globus Launched in January 1998, Globus is a part of the Rajan Raheja group. The company opened its first store in 1999 at Indore followed by the launch of its second store in Chennai (T-Nagar). The Globus has a Privilege Club card which is very unique in a way that Members are immediately rewarded for purchases at any of their stores, in addition to a host of other privileges such as exclusive tie ups, promotion and special shopping hours. To each his own individual needs vary. This is why Globus offers 2 different card categories, each with it own benefits designed to suit the needs of the customers. Source: www.globus.in Pantaloons This Company was incorporated on October 12, 1987 as Manz Wear Private Limited. The Company was converted into a public limited company on September 20, 1991 and on September 25, 1992 the name was changed to Pantaloon Fashions (India) Limited and in the same year the Company made an initial public offering. Later they changed their name to Pantaloon Retail (India) Limited on July 7 1999. Pantaloons believes in managing customer expectation by offering them all the requirements for their entire family under one roof is the key to being a successful retailer, and hence have built their business model around Family focus rather than individual focus. Pantaloons clearly define Lifestyle products under Private Labels and third party brands. They have a loyalty card programme with a name of Green Card. It is divided hierarchically into one star, three star and five star. Every point generated at all the levels is equivalent to Rs.1 It also stays in touch with its loyal customers through Mailers, SMSs E-mails and Telephone informing them about the developments and promotions. Source: 1) www.scribd.com/doc/47945/McKinsey-MGI- india-consumer-full-report 2) www.pantaloon.com/companyinfo.asp LITERATURE REVIEW Gaynor Lea-Greenwood, (1998) in his paper Visual merchandising: a neglected area in UK fashion marketing? outlines recent research which demonstrates that the re-naming of display as visual merchandising has led to centralization and professionalism of the function. Centralization of visual merchandising has given the function a strategic profile which has to date been neglected within the literature. The move towards centralization and therefore increased professionalization and sophistication of the creative process is discussed and includes the following benefits outlined by the respondents: (1) communicating a cohesive brand image; (2) differentiating the offer from the competition; (3) integrating promotional effort across the brand; (4) increasing availability of technology to facilitate the process. The paper concludes with future research avenues and recommendations. The article in Fibre to fashion on The art of visual merchandising talks about Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. It sets the context of the merchandise in an aesthetically pleasing fashion, presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Passion for design and creativity are essential to be a good visual merchandiser. A perfect design process and the ability to create ideas that are different are required. Awareness of happenings in fashion world is needed so as to keep up-to-date with the dynamics of the market constantly. Components of Visual Merchandising: Make merchandise the focal point Right choice of colours is vital Display themes to appropriately support the product Thus visual merchandising is all about how to attract the customer to buy merchandise. Jerry Gelsomino in his article on Basic Tips for Better Visual Merchandising states that Great store presentation and product merchandising is like a good book. Its got an alluring cover to entice, an interesting first chapter to tell the reader theyve made the right choice, and a satisfying conclusion to get the audience to want more. The tools used to achieve these attributes are based on creating the most satisfying experience for the shopper, turning browsers into buyers. Storefront Identity and First Impressions the entrance reflects the personality of the store and gives a glimpse of the merchandise available inside. Design a distinctive store logo that communicates your mission. The way merchandise is displayed in show windows also has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to view and be attracted by your displays. Your visual philosophy should replicate a billboard: make it bold, colorful, and simple. Store Layout In developing an effective store design, a most critical element is how the store is organized for a logical unfolding or discovery of merchandise by the browser. Is your store easy to shop? In this article on The importance of Visual Merchandising posted in Financial Express (2 November, 2002) it talks about the importance of VM in stores. It majorly focuses on aspects like: Walls Layout Shelving Colour Lighting Space Odour etc. Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. It has become such an important element in retailing that a team effort involving the senior management, architects, merchandising managers, buyers, the visual merchandising director, designers, and staff is needed. This information on VM also contains: History Plano-gram Window Display Merchandising etc. Bill Gerba (19 October, 2006) In his article on Five visual merchandising tips for your in-store network the author explains Merchandising, as commonly used in marketing, means the promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Five tips: Dont bother force-feeding your network name to consumers: Do promote your host retailers brand and core values: Do work closely with the retailers store marketing department Do use your displays to complement the retailers other marketing strategies Do make your content valuable to shoppers This article on Retailing (2006) talks about the attitudinal shift of the Indian consumer in terms of Choice Preference, Value for Money and the emergence of organised retail formats have transformed the face of Retailing in India. With a growth over 20 percent per annum over the last 5 years, organised retailing is projected to reach US$ 23 Billion by 2010.The Indian retail industry though predominantly fragmented through the owner -run Mom and Pop outlets has been witnessing the emergence of a few medium sized Indian Retail chains, namely Pantaloon Retail, RPG Retail, Shoppers Stop, Westside (Tata Group) and Lifestyle International. Given the attractiveness of the Indian retail sector, foreign retailers like Wal-Mart, Carrefour SA, Europes largest retailer and Tesco Plc, the UKs largest retailer, were keen to enter this growing market, despite the Indian retail sector being closed to foreign direct investment (FDI). Himanshu Vaidya in her report on Visual Merchandising Concept and Concern talks about various aspects in VM and their importance Also the points where attention needs to be given. Some of the areas discussed are: Aim of VM Effect of VM Merchandise Seasons-Plans and schedules Life expectancy of Visual Displays Types of Visual Merchandise Displays VM problem in India etc. Preeta H Vyas in his IIMA journal (2 November, 2007) on Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead, clearly explains that Indian organised retail industry is poised for growth. Apparel sector in particular has a great opportunity with alignment of Indian economy to globalised markets. With the widespread use of sales promotions- short term activities which provide material inducements to consumers and trade it becomes imperative for managers to understand such practices and understand challenges. This study investigates sales promotion activities of six apparel stores in Ahmedabad market and compares them on various dimensions. It presents major findings and provides insights on consumer behaviour. Ulla Harrison, Sebastien Retaillieux,, Laurence Hugon Ellen Verburg in their article on Visual Merchandising: Seeing is Buying (2008), talks about the various modes of visual display in apparel sector, it also gives a basic idea regarding: Window Display Entrance of a store Props and its use Types of displaying the merchandise: By family By colour By Product group etc. Zilka, Carlain their article on Dressing Down The Business Model; The apparel industry has been hard hit during the recession, and the industrys cost-cutting measures may be out of fashion(17 April, 2009), they state in detail the condition of the apparel sector and the exhausted strategies of cost cutting measures used by them and suggests new measures as well. This article answers the question as to how can companies truly understand their organizations health, especially when visible symptoms may or may not be obvious. Global Luxury Apparel Retailers Eyeing Indian Markets, (Edit Article | 13 Jan, 2010) mostly talks about the situation of the apparel sector and regarding the International Majors that are in talks With Indian players to target aspirational but Value-Conscious Consumers. Especially regarding Shoppers stop and how they are planning to bring in more foreign brands. This research paper posted by an anonymous person on Research Paper on Retail Industry (21 May, 2010), provides a detailed research on the organized retail sector of India. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. The market size and related details gives a statistical view of increasing market in a few major areas of retailing. The major market players who enlivened the present caricature of retail sector are presented briefly along with statistics. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT analysis of retail industry and its future prospects. Major lifesaver of the Indian retailing is the advertising and promotional strategies and Visual Display; which comes out with innovative ways to win consumers over and keep them permanently happy. Gupta and Swati, (23 July, 2010) in their wonderful article on Deviant Displays New Trend in Window Fashion speak about the new trend that has started, where the deviant window displays are created to look creepy to grab attention. the article gives detailed information on what, how, when and Dos and Donts of deviant display. Hemanth Y. In his paper on Reshaping the Apparel Business, focuses briefly on the recent trends which are followed in Apparel retailing. Retail business in India has transformed from traditional mom and pop stores to big retail chains. We can witness the fact in this article what factors are going to bring about a change in the retail sector with special reference to Apparels. The paper gives a thought towards new trends followed in Apparel Retailing. Tappal Babu in his paper on Visual Merchandising states that Visual merchandising is a comparatively new career field in which has sprung up with the growing popularity of window and floor displays. Visual merchandisers main area of work is to create impossible window displays. They can find employment with fashion boutiques, shopping malls, euphoria etc. They are also engaged as shop floor mangers. They can also do freelancing on contract basis for windows displays in exhibitions, fares, and other places. Other career options under this head are production coordinator, quality control supervisor, fashion retailer, export manger etc. This paper discusses importance and potential for visual merchandising professionals. 1. PROBLEM STATEMENT To study the effectiveness of Visual Merchandising in Apparel Industry 2. OBJECTIVES To study the visual Merchandising of the stores covered under my research. (Max, Globus, Pantaloons, Allen Solly, Bizarre and Kazo.) To analyse the efforts put in by the stores in Visual Merchandising. To check the effectiveness of their current visual merchandising on the customers. To propose a new or modified Visual Merchandising for the store that has least effect of VM over its customers. 3. RESEARCH METHODOLOGY 3.1 Research design Research Design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to solve the marketing research problems. Research Design can be classified into 2 major categories: Exploratory : The objective of this research is to explore or search through a problem or situation to provide insights and understanding. Conclusive: The objective of this research is to test specific hypothesis and examine specific relationships. A conclusive research is further sub-categorized into: Descriptive: The objective is to describe something-usually market characteristics or functions. Causal: The objective is to obtain evidence of cause and effect relationship. In this research of apparel industry, including Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly, I adopted a Conclusive research as I was working on a specific hypothesis and was examining the validity of that hypothesis. Within the conclusive research I have selected Descriptive research as I am trying to determine the effectiveness of Visual Merchandising in apparel industry (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). A Descriptive research requires a clear specification of the six Ws. So the specification of Six Ws in case for my research are: Who: Who should be considered as the patron for the research? Any one who is a customer of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). What: What information should be obtained from the respondents? Information related to Customers feeling or view towards the display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). Information about changes required in the Visual display of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly).. When: When should the information be obtained from the respondents? After they have shopped from the stores. When customer is free and fills the questionnaire mailed to them. Where: Where should the respondents be contacted to obtain the required information? Outside the stores Online through mail. Outside the stores if they are not busy for a while. Why: Why are we obtaining the information from the respondents? To decide as to whether the visual merchandising of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly) is effective or not. Way: In which way are we going to obtain the information from the respondents? Direct survey through questionnaires. 3.2 Source of information In case of this research though I have gone through the few articles published on all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). I have not considered those information, my source of information for this research is Primary data collected through questionnaires. 3.3 Sample size In my research I have used the Statistical Approach to determine the sample size and in it I have used Sample size determination through proportions. I have considered this approach because I am interested in estimating the effectiveness of visual merchandising in the apparel industry. In my research: Confidence Level (CL) wanted is 95% Level of Precision required (S) is  ±0.02 so s= 0.02 Thus : Formula for n sample size is Zà ³p = s : Zà ³p = 0.02 The Z value associated with 95% CL is 1.96 So Z=  ± 1.96, 1.96à ³p = 0.02 Now à ³p = à ¢Ã‹â€ Ã… ¡pq/n, So 1.96à ¢Ã‹â€ Ã… ¡pq/n = 0.02, à ¢Ã‹â€ Ã… ¡pq/n = 0.02/1.96. à ¢Ã‹â€ Ã… ¡pq/n = 0.0102 By squaring on both sides we get: Pq/n= 0.0001 Hence pq = n x 0.0001, Thus n = pq/ 0.0001 Now we assume the parameter p, though ideal is 0.5 we considered p as 0.0168 And q = 1-p thus q = 1- .0168= 0.9832 Replacing p and q we get: n = (0.0168)(0.9832)/0.0001 = 165.18à ¢Ã¢â‚¬ °Ã‹â€ 165. Thus our sample size is 165. 3.4 Sampling Technique In my research I have used Non Probability Sampling technique. Judgmental: As in this technique the researcher chooses the respondents on the basis of his/her judgment as to who will be the best suitable representative of the population. I mailed the questionnaire to all those whom I felt could be the customer of all or any of the stores in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly . Snowballing: In this technique a initial group of respondents is selected and after their response they are asked to identify others who belong to the target population of interest. I selected few respondents in Amity Hostel and my other friends after their response I asked them to name few more in the hostel or their friends whom they know are the customers of all or any of the stores considered in my research (Globus, Max, Pantaloons, Kazo, Bizarre and Allen Solly). 3.5 Hypothesis of the research H0 : There is no significant impact of Visual Merchandising in Apparel Industry. HA: There is significant impact of Visual Merchandising in Apparel Industry. 4. DATA ANALYSIS From the data that I collected for the research, I posted them in SPSS and got t-test and k-test results.. As I have considered 95% as my confidence level. The result (ÃŽÂ ±) of each question has to exceed 0.05, so that Null Hypothesis could be accepted. The result of each question is as follows: Are people attracted towards eye catching window display. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. While passing through the racks, people tend to look through the clothes nearby. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People tend to buy the merchandise on display featuring a new style or design. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. People are attracted towards sales or clearance signage. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected People are attracted towards promotional signage in the store. As ÃŽÂ ± is 0.000 which is less than 0.05. So Ho is rejected. Result of comparing the apparel stores (Globus, Pantaloons, Max, Bizarre, Kazo and Allen Solly) on the basis of there Visual Merchandising H0: There is no significant difference amongst the mentioned stores in the minds of customer in terms following attributes. Ha: There is significant difference amongst the mentioned stores in the minds of customer in terms following attributes As per preference of shopping H0: is rejected as ÃŽÂ ± is less than 0.05, so Ha s accepted 5. CONCLUSION From the market research on the effectiveness of the Visual Merchandising of Ap

Media and Physical Appearance Essay -- Advertising Commercials Essays

Media and Physical Appearance I would not say that I am a slave of advertising or consumer culture, but I have always paid relatively close attention to the commercials I see on television and in magazines. Because of this trait, I would say that I am fairly perceptive of the various methods employed by advertisers, and the messages they attempt to convey. The majority of these messages I discard, and very rarely do I allow them to influence what I do and do not buy. There is one ad, however, that I remember to this day, and which I admit has dictated what I buy in one specific area. Even now, I remember the commercial quite vividly, although I was probably in elementary school when I first saw it. The ad featured a handsome teenager talking about his experience in starting a new school. A few days before the first day of classes, he breaks out with a bad case of acne. Terrified, he imagines his social life for the remainder of high school as one dominated by weekend nights watching cheesy movies at home w ith his parents. Miraculously, though, he is saved from this social hell by Oxy facial cleansing products. With a clear face, he is able to start school on the right note, making friends with other attractive adolescents. The commercial closes with him saying, â€Å"keep America beautiful,† as Oxy’s line of skin care products shows up on the screen. For some reason, this ad and its message stuck with me, and I have loyally used Oxy products ever since. While extremely effective, this ad was hardly original in its methods. Instead, it relied on the same techniques perfected nearly a century earlier during the revolution in American advertising. As early as 1923, the Lambert Pharmaceutical Company was ... ...success of each of these campaigns though, there is little wonder as to why advertising has changed so little. As long American ethos embodies the notion that physical appearance, and financial and social success are directly correlated, advertisers will continue to create demand for products that alleviate physical and hygienic ailments by simply manipulating the public’s fear of them. Works Cited http://scriptorium.lib.duke.edu/dynaweb/adaccess/beauty/hairprep1940s/@Generic __BookTextView/. Marchand, Roland. Advertising the American Dream. Berkeley: University of California Press, 1985. Schudson, Michael. Advertising, The Uneasy Persuasion. United States of America: Basic Books, 1986. Special thanks to John W. Hartman Center for Sales, Advertising, and Marketing History, and Duke University’s Rare Book, Manuscript and Special Collection Library.

College Admissions Essay: Learning is What I Do Best :: College Admissions Essays

Learning is What I Do Best I could tell you a heartfelt, sentimental, poignant story about first seeing a Harvard refrigerator magnet and feeling my first deep emotions stirring somewhere inside my spleen. Or I could meticulously paraphrase the numerous brochures and articles about Harvard that I have perused. Yet another option would be to rent a small airplane and skywrite, "I want to go to Harvard," in colorful pollutants. And I probably would resort to one of these strategies, had I not some real incentives to attend Harvard. They are based on what I have learned from research, general knowledge, conversations I have overheard, and other miscellaneous tidbits of information sent to me by friends and relatives. First of all, I must express my admiration to the people who have decided that education is, after all, the purpose and responsibility of a college and established the precedence of academics over sports at Harvard. I'd like to attend a school where I, a debater, will not be viewed as a second-class citizen by football players. Secondly, the notoriety of great educational standards has reached me all the way in Vancouver (OK, so it is only across the river) and enticed, attracted, and urged me to apply to Harvard. Rumors of the "side effects" of avalanches of homework and sleepless nights have crept here, too, but I'm up to the challenge. After two years of juggling high school, college, and extracurricular activities, receiving assignments only at one place just might be paradise. Lastly, Harvard's geographical location is just like pretty wrapping paper and a big red bow on a present that's already great ( forgive the allusions to the Haagen-Dasz commercials). Living in Portland, I would be simultaneously away from my family in Vancouver--and as close as I might need to be! Not only would I have the opportunity to become better acquainted with Portland, but also to judge at debate tournaments for my old high school! The possibilities are mouthwatering.

Case Study Material Essay

Herman Miller Company is looking to adopt the cradle-to cradle (C2C) design protocol. This design is to create a closed-loop product life cycles. Herman Miller Company should not use PVC in the construction of the Mirra chair. An alternative material thermoplastic urethane (TPU) has been identified as an alternative. TPU is a viable alternative that goes along with the â€Å"green† publicity the company was getting for the Mirra chair. The first step that needs to take place is to talk to their supplier about modifying existing tooling to work with TPU. As well as the lead time it would take to modify existing tooling. To create new tooling could take approximately 6-8 weeks for new tooling to be engineered as well as creating the new tooling. As discussed from the case the retool could cost over $100K (Lee 2009). The introduction of TPU was discussed in August of 2002 and the launch of the Mirra chair is scheduled for June 2003. This provides the company with 9 months to use TPU instead of PVC on the chair arms. To retrofit tooling for a new raw material can cause more problems than just to create new tooling. The first thing that needs to happen is to talk to the supplier and to determine a lead time for new tooling and a lead time for modifying existing tooling. Tooling can be modified; however, it is a matter of time and money. There are concerns about using TPU in the Mirra chair, that customers will start wanting TPU in every chair. This chair has received a lot of publicity

Important lessons about West African history Essay

In light of current events – the resurgence of racism in the U. S. , the political and social upheavals in Africa, and other sad legacies of 300 years of slave trade and colonialism – it is easy to forget that in many ways, Africans brought these evils upon themselves. In the historical novel Segu by Afro-French Caribbean scholar Maryse Conde, we are presented with a vivid portrait of the political struggles and infighting, as well as social and cultural conflicts that put enough stress on traditional African societies so as to allow their exploitation by European powers as well as Arabs and Ottoman Turks. These sweeping events are presented in miniature through the story of Dousika Traore, advisor to the King of Bambara in the city of Segu (located in present-day Mali on the Niger River). His four sons represent the major forces that were tearing at the fabric of traditional African society during the late eighteenth century; Islam, Christianity, the slave trade and Western-style capitalism. Tiekoro, the eldest turns his back on tradition and embraces Islam, a rigidly patriarchal faith with harsh, ascetic demands. It requires that he turn his back on the ancestors, â€Å"protectors of his clan,† (Conde, 35), and required that a man give up many pleasures: â€Å"Monzon, even though he made use of the services of Muslim marabouts, had feelings of the greatest repugnance against Islam, which castrated men, reduced the number of wives they might have, and forbade dolo [an alcoholic beverage] . Could a man live without dolo? Without it, where was he to find the strength to face each succeeding day? † (131). Tiekoro soon learns some hard facts, however, especially in Part I, Chapter 8, as his natural physical drives come between him and his desire to become a devout Muslim. Naba, the youngest, is captured and sold into slavery. While the popular TV mini-series, Roots depicted this sort of kidnapping as perpetrated by white â€Å"slave-catchers,† the reality is this was rarely done. Most often – as depicted in Segu – this happened as the result of kidnapping or capture by other black Africans (typically of a rival nation or clan) or Muslim traders. In fact, it is noteworthy that Conde depicts the aristocracy of the kingdom as more than willing to finance their traditionally hedonistic lifestyles by means of the slave trade. Malobali embraces Christianity, another influence of white Europeans. In part, he appears to be driven to this, being pressured by his elder brother Tiekoro, who thinks what is good for him is good for the others (165). Eventually, he embraces Christianity (252), which involves losing his name and his language as he is renamed â€Å"Samuel† and taught the French language. Yet cultural and family issues (251-292) come between him and his full acceptance of what, like Islam, is a patriarchal and restrictive faith at odds with the cultural values with which he is raised. Siga is the son who attempts to hold on to the traditions of his father. Dousika’s death fairly early in the novel (135) is symbolic of a culture and a society that is dying all around him. As a younger son, Siga is not in a position of power, yet resists Tiekoro’s authority and attempts to force the family to accept Islam. Nonetheless, the forces tearing apart traditional society and culture are too powerful for him; ultimately, Siga adopts the life and occupation of a merchant of wares, enabling him to live in some degree of comfort, but stripping him of what status he might have enjoyed as Dousika’s son. In Segu, the reader has an excellent opportunity to see the slave trade and the exploitive colonization of Africa from the African perspective, gaining a greater understanding of the fact that no people in history have even been conquered without inside help. Work Cited Conde, Maryse. Segu. English ed. (New York: Penguin Books, 1987)Ã'Ž

Mission Vision of Sturbock Cafe

Chic Boy Mission and Vision Statement Writing a mission statement for your business tells your colleagues, employees and customers what your business intends to do and how it will do it. The mission statement serves to describe the company in present terms and does this by describing measurable goals and objectives. A vision statement is very much like your mission statement except it outlines where the company would like to be in the future. The vision statement has more human value to it and describes how the company wishes to be perceived. These statements are simply that – statements.No need to get extremely elaborate, they should be succinct, interesting and smart. Mission Statement  Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vision Statement Present tense  Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Future tense Lists overall goals  Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Describes how it sees itself in the future How the organization will get there  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lists where the organization wants to be Developing Your Mission & Vision Statement It’s helpful to answer these questions to guide you in developing your mission and vision statements.Mission Statement: 1. What does the company do today? 2. For whom does the company do it? 3. What is the benefit to the end user? Vision Statement: 1. What does the company want to do in the future? 2. When does the company want to do it by? 3. How does the company expect to do it? You should be able to turn these answers into a well-crafted mission and vision statement for your business. Here are some great examples of mission and vision statements: Boy Scouts of America Mission Statement The mission of the Boy Scouts of America is to prepare young people to make thical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law. Vision Statement The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law. Shell Mauritius Mission Statement To safely market and distribute energy and petrochemical products while offering innovative value added services. Vision Statement We make the difference through our people, a team of dedicated professionals, who value our customers, deliver on our promises and contribute to sustainable development.

The Role of Leadership and Innovation in Sustaining Competitiveness Essay

The Role of Leadership and Innovation in Sustaining Competitiveness - Essay Example Therefore, organizations with creative and effective leadership will be able to sustain competitiveness in their business environment due to their superior strategic measures compared to their competitors. Organizational leadership involves the ability of management to achieve and protect a company’s benefits through the ability to balance employees’ needs and company targets by ensuring that there are no frictions between the two demands. This entails bringing employee demands and organizational needs together to work in an environment that will enable effective and efficient achievement a common goal. Consequently, organizational leadership has a central role of cultivating synergies between the organization and its employees. Leadership helps the member of an organization and working teams overcome workplace environmental challenges therefore working to achieve organizational goals in a worthy way (Kalamas & Kalamas and p.2004).   Innovative ideas can also motivate employees to give their best to the organization. Organizations that allow employees to undertake new and non-traditional ways of working will gain more from employees’ talents. ... Leadership is important for an organization since it enables the organization and organizational teams achieve their set goals. When leaders and the people led do not know where they are heading in terms of organizational goals and objectives, then leadership means nothing. Therefore, it is important for leaders in organizations to have a clear vision of how and where they see the organization in the future. According to Maxey (2000, p.48), vision of an organization represents a mental image of its possible and desirable future. The future of an organization depends on its leadership ability to recognize organizational changes accurately and use them intelligently for the improvement and sustainability of the organization. Sage and Rouse (2011, p.800) note leaders focus on the on the future and therefore the what separates a cultural change that fails from that which succeeds is the competent leadership at the top of organizational command. The importance of having a leader who is ab le to set visions for how the organization will operate in future can be demonstrated by the approach taken by Steve Jobs. Steve Jobs, as a strategic leader for Apple is an appropriate example in the area of creativity and innovation (Ireland, Hoskisson and Hitt 2008, p.36). He was able to position Apple to seize future markets through the firm’s strategy, which was based on insights into external opportunities. Steve Jobs recognized that Apple had a limited client base in the personal computing market. Nevertheless, Jobs maintained that the company was undertaking a long-term strategy that would see it operate beyond personal computer industry. Further, Steve Jobs claimed that he was waiting for the next big thing that was